Brand Story Cards

Custom Brand Story Cards and About Us Cards for Packaging

What brand story cards are used for

A brand story card tells the customer who is behind the product. Our story cards share why you started, what you care about, and what makes your products different. About us cards for packaging give a small brand a human voice, and they build trust with a new customer. Brand introduction cards also work for first orders, subscription boxes, and gifts. A brand insert card is short, warm, and easy to read, with a photo or a logo, and a link or a handle where the customer can learn more.

Sizes and how to measure

Card size is written as width x height. A common story card is about 4 in x 6 in, which gives room for a short paragraph and a photo. A smaller card, about 3.5 in x 5 in, suits a short note. A folded card gives space for a longer story. To choose a size, count the words, and measure the space in the box. Tell us your package and your text, and we suggest a size.

Example sizes (approximate and for reference only; we confirm the exact size before you order):

• Small story card: about 3.5 in x 5 in
• Standard story card: about 4 in x 6 in
• Large story card: about 5 in x 7 in
• Folded story card: about 4 in x 6 in when closed

Paper, finishes, and options

Brand story cards are printed on card stock. A thicker stock feels firm and lasts. Uncoated paper has a natural feel and suits a warm, handmade story. Coated paper has a smooth surface that suits photos and bright color. Kraft stock gives a brown, natural look. Finishes include matte, gloss, soft touch, and foil. Rounded corners and a folded format are options. Ask for a sample kit and feel the stocks side by side.

Printing and finishing

Business story cards work best with a short story, a clear heading, and one image. Write in your own voice, in short lines. Add your logo and a link or a social handle at the bottom. Full color printing suits photos, and a one color print suits a simple, handmade look. Foil on the logo adds a finishing touch. Keep the text large enough to read, and keep it away from the edge and the fold.

What to write on a brand story card

Start with why you started the brand. Add one or two things that make your products different, such as how you make them or who they are for. End with a thank-you and a way to reach you. Keep the card short, around 60 to 100 words. A story card is not an advertisement, so keep the tone personal. You write the text, and we print what you send.

Brand introduction cards for first orders

Brand introduction cards are useful for first orders, because a new customer does not know you yet. A story card on top of tissue paper is the first thing they read. Pair it with a thank-you card or a sticker for a full unboxing moment.

Text and content notes

If the card carries text about your product, products have their own labeling rules, and what is required depends on your product and your market. You supply all text and the layout, and we print what you send. We do not write or check text or claims, and you are responsible for the content on your cards.

Orders from 50 units

Orders start at 50 units, which suits a new brand, a test batch, or a small giveaway. Larger orders cost less per card, and they can be planned in several sizes and designs. Share your expected yearly volume during the free consultation and we plan around it.

Artwork and dieline

We send a free dieline that shows the card size, the shape, the cut line, and the safe area, so you can see where your artwork goes and where text should stay clear. Supply artwork as a vector AI or PDF file with fonts outlined and images at 300 DPI in CMYK. If you have no artwork yet, free design support and a free consultation are included, and our team can help lay out the logo and the text from your brand colors. You review and approve the artwork before production starts.

How to order custom brand story cards

1. Choose your card size, shape, and material.
2. Order a $39 sample kit if you want to feel the stocks and test the fit first. The $39 is credited toward your order total.
3. Send your quantity, starting at 50 units.
4. Receive your free dieline and add your artwork, or ask for help.
5. Review and approve the artwork.
6. Production takes 6 to 8 business days after artwork approval, and your order ships free to one U.S. address.

The final price depends on card size, paper stock, quantity, printing, and finishing.

What comes with every order

• Free shipping to one U.S. address
• Free thank-you cards equal to the units ordered
• Free design support, free dieline, and free consultation
• Orders start at 50 units
• Eco-friendly materials sourced from certified suppliers