Eyeshadow Palettes

Empty Eyeshadow Palette Cases with Pans, Mirror, and Magnetic Closure

What an eyeshadow palette case is used for

An eyeshadow palette is a flat case that holds several shades of pressed shadow in one place. The case has a lid, a base with slots for pans, and often a mirror inside the lid. A custom eyeshadow palette can hold eyeshadow, blush, highlighter, bronzer, and brow powder. Small beauty brands, makers, and private label sellers buy empty palette cases and fill the pans at their own site. A palette suits retail, travel, gift sets, and launch kits, and it gives you a large lid for your brand. The lid is the first thing a customer sees, so it carries your logo, your collection name, and your art. Inside, the layout of the pans tells the story of the collection.

Sizes and how to measure

Palettes are sized by the number of pans they hold. Common layouts are 4, 6, 9, 12, 15, and 18 pans. A 4 pan or 6 pan palette suits a mini or a trio, a 9 pan or 12 pan palette is a popular size for retail, and an 18 pan palette suits a full collection. The pan size sets the case size, and round pans of about 26 mm are common. Check the length, the width, and the height when closed, because that sets the size of your box. Measure the lid for your artwork. Pans and the case must match, so send us the layout you want and we confirm the fit.

Example sizes (approximate and for reference only; we confirm the exact size before you order):

• 4 pan palette: about 3.5 in x 3.5 in x 0.5 in
• 9 pan palette: about 5.5 in x 5.5 in x 0.6 in
• 12 pan palette: about 6.5 in x 4.7 in x 0.6 in
• 18 pan palette: about 7.2 in x 5.5 in x 0.7 in

Materials, closures, and parts

Palette cases can be made of rigid paperboard, plastic, or aluminum. A paperboard case has a flat, printable surface and a softer look, a plastic case is light and tough, and an aluminum case feels solid and cool to the touch. Closures can be magnetic, a snap, or a hinge, and a mirror can be added inside the lid. The pans are usually aluminum, and they can be loose or magnetic so the shades can be changed. Tell us how you plan to fill the palette and we suggest the best match. We confirm the lid, the base, the pans, and the closure match on the proof.

Printing, coating, and finishes

A custom eyeshadow palette can carry a logo in several ways. Printing on the lid gives full color for your brand art. Hot stamp foil in gold or silver gives a sharp metallic mark, and embossing adds a raised logo you can feel. A pressure sensitive label gives room for the shade names under the pans. A matte or soft touch coating can match your brand. An eyeshadow palette bulk order can be printed with the same lid design on every case, or left plain so you can add your own label after filling.

Labeling notes

If your palette holds a cosmetic product, the label must carry the text that the law requires for your product, such as ingredients, net contents, and warnings. You supply the text and the layout, and we print what you send. We do not write or check label text or claims, so please have your final label reviewed by a person who knows the rules for your product.

Artwork and dieline

We send a free dieline that shows the lid print area and the label layout for your palette. Supply artwork as a vector AI or PDF file with fonts outlined and images at 300 DPI in CMYK. Foil and emboss designs work best as single color vector files. If you have no artwork yet, free design support and a free consultation are included, and our team can help lay out the logo and the text from your brand colors. You review and approve the artwork before production starts.

How to order a custom eyeshadow palette

1. Choose your palette size, pan count, case material, and closure.
2. Send your quantity, starting at 1,000 units.
3. Receive your free dieline and add your artwork, or ask for help.
4. Review and approve the artwork and the closure match.
5. Production takes 25 to 30 business days after artwork approval.
6. Your order ships free to one U.S. address.

The final price depends on palette size, number of pans, case material, mirror, printing, finishing, and quantity. The 1,000 unit minimum suits a first launch and a wholesale order alike.

What comes with every order

• Free shipping to one U.S. address
• Free thank-you cards equal to the units ordered
• Free design support, free dieline, and free consultation
• Orders start at 1,000 units
• Eco-friendly materials sourced from certified suppliers