Kraft Labels

Custom Printed Kraft Labels in Round, Oval, and Small Sizes

What kraft labels are used for

Kraft labels are adhesive labels made from brown kraft stock, a paper with a natural, fibrous look. The brown color makes a product look handmade, earthy, and simple. Brands use brown kraft labels on candle jars, soap wrappers, jam jars, tea tins, bath products, and boxes. Kraft labels are also popular on mailers, tissue wrap, and paper bags, because the color matches the packaging. A kraft label is a good fit when you want a rustic or natural style at a small cost. Because each design can be printed on its own, kraft labels suit a range with many scents or flavors.

Shapes and sizes: round, oval, and small kraft labels

Kraft labels come in many shapes. Round kraft labels suit lids, seals, and small packages, and the size most often called 2 round kraft labels is a round label about 2 in across. Oval kraft labels have a soft, classic look and suit jars and bottles. Small kraft labels, about 1 in across, suit seals, samples, and tags. Rectangle and square labels suit boxes and bottle fronts. To choose a size, measure the flat area where the label will sit, and leave a small margin. Tell us your container and we confirm the size on the dieline.

Example sizes (approximate and for reference only; we confirm the exact size before you order):

• Small round: about 1 in across
• Standard round: about 2 in across
• Oval: about 3 in x 2 in
• Rectangle: about 3 in x 2 in

Printing on kraft: ink and color

Printed kraft labels look different from labels on white paper, because the brown stock shows through the ink. Dark ink such as black or brown looks sharp and natural on kraft. White ink stands out well, and it gives a bold, modern look on brown. Colors print slightly darker and softer on kraft than on white paper, so bright colors look muted. Custom printed kraft labels work best with a simple design, a bold logo, and a small number of colors. Photos and fine gradients lose detail on kraft, so keep the artwork clean. Tell us your colors and we check how they look on kraft.

Custom kraft labels: finishes and options

Custom kraft labels can have a matte or a light protective coating, and foil can add a gold or silver logo. Custom brown kraft labels are printed by us, and they arrive ready to apply. A coating adds some protection against scuffs and light moisture, and it can change the look of the kraft slightly. Kraft labels sheets and other formats are possible, so tell us how you plan to apply them, by hand or by machine. Kraft labels custom made in your own shape follow the same steps. Keep the layout simple, with a clear logo, a product name, and text that is large enough to read.

Waterproof kraft labels

Plain kraft paper is not waterproof, and it can soften or peel when it gets wet. If your product meets water, oil, or wet hands, ask for waterproof kraft labels. These use a water-resistant film with a brown kraft look, so you get the natural color with better resistance to water and oil. The look is close to paper but not identical. Test a few labels on your real container and product before a full order. A sample kit helps with this.

Printable kraft labels

Kraft labels printable at home, meaning blank sheets for a home printer, are a different product. We print kraft labels for you. If you want to print kraft labels yourself, we do not sell blank kraft stock. Send us your design instead, and we print it with the stock and ink you choose. Print kraft labels in the quantity you need, and add a new design for each scent or flavor.

Labeling notes

Products have their own labeling rules, and what is required depends on your product and your market. You supply all label text, such as ingredients, net contents, directions, and warnings, and the layout. We print the text you send. We do not write or check label text or claims, and you are responsible for making sure your labels meet the rules for your product.

Orders from 50 units

Orders start at 50 units, which suits a new brand, a craft market seller, or a new scent. Brown kraft labels wholesale orders cost less per label than small runs, and they can be planned in several sizes and designs. Share your expected yearly volume during the free consultation and we plan around it.

Artwork and dieline

We send a free dieline that shows the label size, the shape, and the safe area, so you can see where your artwork goes and where text should stay clear. Supply artwork as a vector AI or PDF file with fonts outlined and images at 300 DPI in CMYK. Mark which parts should print in white. If you have no artwork yet, free design support and a free consultation are included. You review and approve the artwork before production starts.

How to order custom kraft labels

1. Choose your label shape, size, and stock.
2. Order a $39 sample kit if you want to see the kraft color, the ink, and the fit first. The $39 is credited toward your order total.
3. Send your quantity, starting at 50 units.
4. Receive your free dieline and add your artwork, or ask for help.
5. Review and approve the artwork.
6. Production takes 6 to 8 business days after artwork approval, and your order ships free to one U.S. address.

The final price depends on label size, shape, material, quantity, printing, and finishing.

What comes with every order

• Free shipping to one U.S. address
• Free thank-you cards equal to the units ordered
• Free design support, free dieline, and free consultation
• Orders start at 50 units
• Eco-friendly materials sourced from certified suppliers