Product Insert Cards

Custom Product Insert Cards and Package Inserts for Ecommerce Brands

What product insert cards are used for

A product insert card is a printed card placed in the box with the product. It can thank the customer, explain how to use the product, share a care tip, offer a discount, ask for a review, or show your social handles. Package insert cards and packaging insert cards give a brand a direct channel to every customer who opens the box. Order insert cards are especially useful for ecommerce, because the box is the only place where you can put something in your customer's hands. A shipping box insert card can also include a QR code that links to a page.

Sizes and how to measure

Card size is written as width x height. A common insert is about 4 in x 6 in, or smaller, such as 3.5 in x 5 in. To choose a size, measure the space inside your box or mailer, and leave room so the card lies flat and can be pulled out easily. A folded insert gives you more space for text. Tell us your package, and we suggest a size.

Example sizes (approximate and for reference only; we confirm the exact size before you order):

• Small insert: about 3.5 in x 2 in
• Standard insert: about 4 in x 6 in
• Large insert: about 5 in x 7 in
• Folded insert: about 4 in x 6 in when closed

Paper, finishes, and options

Product insert cards are printed on card stock. A thicker stock feels firm, and a thinner stock costs less and folds easily. Uncoated paper takes pen well and has a natural feel. Coated paper has a smooth surface that suits bright color. Kraft stock gives a brown, natural look. Finishes include matte, gloss, soft touch, and foil. Rounded corners and a folded format are options. Ask for a sample kit and feel the stocks side by side.

Printing and finishing

Printed product inserts can be full color on both sides. A common layout puts a thank-you and the brand on the front, and instructions or an offer on the back. Keep the message clear, with one goal per card, such as review request, care tips, or reorder. Use large headings and short lines, because a customer reads an insert in a few seconds. Keep important text away from the edge and from the fold.

Ecommerce insert cards for every order

Ecommerce insert cards can be the same in every order, or different for each product. A brand can print one insert for new customers and another for repeat buyers. A card in each order costs little, and it can raise repeat sales, reviews, and social follows. Plan the message first, then choose the size and stock.

Custom insert cards for packaging: what to print

Custom insert cards for packaging can carry a thank-you message, how-to steps, care tips, a QR code, a discount code, or a short brand story. Do not try to fit all of these on one card. A simple card with one clear action works best. If you need several messages, use a folded insert or two cards.

Text and content notes

If the card carries text about your product, products have their own labeling rules, and what is required depends on your product and your market. You supply all text and the layout, and we print what you send. We do not write or check text or claims, and you are responsible for the content on your cards.

Orders from 50 units

Orders start at 50 units, which suits a new brand, a test batch, or a small giveaway. Larger orders cost less per card, and they can be planned in several sizes and designs. Share your expected yearly volume during the free consultation and we plan around it.

Artwork and dieline

We send a free dieline that shows the card size, the shape, the cut line, and the safe area, so you can see where your artwork goes and where text should stay clear. Supply artwork as a vector AI or PDF file with fonts outlined and images at 300 DPI in CMYK. If you have no artwork yet, free design support and a free consultation are included, and our team can help lay out the logo and the text from your brand colors. You review and approve the artwork before production starts.

How to order custom product insert cards

1. Choose your card size, shape, and material.
2. Order a $39 sample kit if you want to feel the stocks and test the fit first. The $39 is credited toward your order total.
3. Send your quantity, starting at 50 units.
4. Receive your free dieline and add your artwork, or ask for help.
5. Review and approve the artwork.
6. Production takes 6 to 8 business days after artwork approval, and your order ships free to one U.S. address.

The final price depends on card size, paper stock, quantity, printing, and finishing.

What comes with every order

• Free shipping to one U.S. address
• Free thank-you cards equal to the units ordered
• Free design support, free dieline, and free consultation
• Orders start at 50 units
• Eco-friendly materials sourced from certified suppliers