Stand-Up Pouches

Custom Printed Stand Up Pouches in Kraft, Foil, and Matte Film

What stand up pouches are used for

A stand up pouch is a flexible bag made from layers of film or paper, sealed on the sides and folded at the bottom into a gusset. The gusset opens when the pouch is filled, so the pouch stands upright and shows a large front panel. Brands use stand up pouches for snacks, granola, coffee, tea, spices, pet treats, supplements, powders, bath salts, and small beauty products. Stand up pouches for food packaging are popular because the pouch is light, takes less space than a jar, and ships flat before it is filled. A pouch is also a clean way to sell samples and refill packs.

Sizes and how to measure

Pouch size is written as width x height x bottom gusset. The bottom gusset is the fold that lets the pouch stand up. To choose a size, measure the volume or the weight of your product, then compare it to the pouch size. A small pouch suits samples and single servings, a mid size pouch suits most retail items, and a large pouch suits bulk and refills. Leave about an inch of space at the top for the zipper and the seal. Ask for a sample kit if you are not sure about the fit.

Example sizes (approximate and for reference only; we confirm the exact size before you order):

• Small: about 3.5 in x 5 in x 2 in
• Medium: about 4 in x 6 in x 2.5 in
• Large: about 5 in x 8 in x 3 in
• Extra large: about 6 in x 9 in x 3.5 in
• Bulk: about 8 in x 12 in x 4 in

Materials, closure, and window

Stand up pouches come in several materials. Kraft stand up pouches have a natural brown paper look and suit coffee, tea, snacks, and handmade goods. Foil stand up pouches have a metalized film layer and a smooth surface, and they suit products that need a good barrier from light and air. Matte and glossy film pouches take full color printing well. A resealable zipper keeps the pouch closed after the first opening, and a tear notch makes it easy to open. A hang hole lets the pouch hang on a rack. A clear window, shaped like a circle, a rectangle, or your logo, lets the customer see the product. Tell us what you plan to pack, and we suggest the best mix.

Printing and finishing

Custom printed stand up pouches are usually full color digital printing on the front and back, with a matte or gloss surface. Digital printing handles small runs and many designs without extra plate cost, so you can print several flavors or scents with one pouch size. Printed stand up pouches can carry a bold front panel, a short brand story on the back, and the label text you supply. Customized stand up pouches can use a spot gloss on the logo, a window shaped to your design, or a kraft look with a printed panel. Keep the main message near the center of the front, and keep important text away from the seals and the zipper.

Food packaging notes

Food packaging has its own rules for materials and labels. Tell us what you plan to pack during the free consultation, and we discuss film options for your product. You supply the label text, and you are responsible for the food contact and labeling rules for your product. We do not write or check label text or claims.

Choosing among stand up pouches manufacturers

When you compare stand up pouches manufacturers, ask about the minimum order, the proof, the print method, and what is included in the price. At LuLu Packaging, orders start at 500 units, you approve a proof before production, and we share a free dieline so you can see where your artwork goes. Ask for a sample kit before a large order.

Orders from 500 units

Orders start at 500 units. If you are looking for custom printed stand up pouches low minimum, 500 units suits a small brand that wants to launch with a few flavors or sizes. Stand up pouches wholesale orders cost less per pouch than small runs, and wholesale stand up pouches can be planned in several sizes and repeated as sales grow. Custom print stand up pouches for several products can share one size and one dieline. Share your expected yearly volume during the free consultation and we plan around it.

Artwork and dieline

We send a free dieline that shows the front, back, bottom gusset, zipper, and seal areas of your pouch, so you can see where your artwork goes and where it should stay clear. Supply artwork as a vector AI or PDF file with fonts outlined and images at 300 DPI in CMYK. If you have no artwork yet, free design support and a free consultation are included, and our team can help lay out the logo and the text from your brand colors. You review and approve the artwork before production starts.

How to order custom stand up pouches

1. Choose your pouch size, material, and window.
2. Order a $59 sample kit if you want to feel the film and zipper first. The $59 is credited toward your order total.
3. Send your quantity, starting at 500 units.
4. Receive your free dieline and add your artwork, or ask for help.
5. Review and approve the artwork.
6. Production takes 6 to 8 business days after artwork approval, and your order ships free to one U.S. address.

The final price depends on pouch size, material, window, closure, printing, finishing, and quantity.

What comes with every order

• Free shipping to one U.S. address
• Free thank-you cards equal to the units ordered
• Free design support, free dieline, and free consultation
• Orders start at 500 units
• Eco-friendly materials sourced from certified suppliers