Tube Labels

Custom Tube Labels for Lipstick, Lip Gloss, Lip Balm, and Mascara Tubes

What tube labels are used for

Tube labels are printed labels that go on a tube. Beauty brands use cosmetic tube labels on lipstick, lip gloss, lip balm, mascara, concealer, and small cream tubes. A label turns a plain stock tube into a branded product. A brand can buy empty tubes, add its own labels, and sell a finished product without ordering custom printed tubes. Labels also make it easy to sell many shades. The tube stays the same, and only the label changes. This suits new brands, small batches, and shade ranges, because each design can be printed on its own.

Sizes, fit, and how to measure

A tube is a small, curved surface, so a tube label has to be sized with care. Label size is written as width x height. For a wrap label, measure the distance around the tube and the height of the flat band, and keep the label away from the cap, the base, and any seams. A label that is too tall can wrinkle at the edge, and a label that is too short can leave a gap. A lipstick tube is narrow, so a lipstick label is a thin band. A mascara tube is wider and longer, so it takes a larger label. Tell us your tube and we confirm the size on the dieline.

Example sizes (approximate and for reference only; we confirm the exact size before you order):

• Lipstick tube: about 2.5 in x 1 in
• Lip gloss tube: about 3 in x 1 in
• Lip balm tube: about 2 in x 1.5 in
• Mascara tube: about 3.5 in x 1.5 in

Lipstick, lip gloss, lip balm, and mascara labels

Each tube type has its own label style. Custom lipstick tube labels are narrow bands that carry a logo and a shade name, and many brands print a different shade name on each label. Custom lip gloss tube labels wrap around a clear or colored tube and often use clear stock, so the gloss color shows. Lip tube labels and balm tube labels suit flat or round balm tubes, and printable lip balm tube labels are printed for you by us, ready to apply. Mascara tube labels are larger and carry a logo, a product name, and a shade. Tell us your tube and we suggest the style.

Materials and adhesive

Adhesive tube labels are self-adhesive stickers that you peel and press on. The material changes how the label looks and feels. Clear film lets the tube color show through, and only your logo and text appear. Paper has a soft, natural look. Waterproof vinyl resists water and oil, which helps on tubes that are held often. The adhesive grips best on a clean, dry, smooth surface, and tubes can be matte, glossy, or soft touch, so test a few labels on your real tube before a full order. A sample kit helps with this.

Printing and finishing

When you print tube labels, you can choose full color for gradients and photos, or one or two colors for a clean look. White ink under the artwork helps colors stand out on clear film. Finishes include matte, gloss, soft touch, and foil. Foil in gold or silver adds a metallic logo that suits lipstick and lip gloss. Printable tube labels are printed for you, and they arrive ready to apply. Small labels need simple layouts. Use a bold logo and one line of text, and keep fine details to a minimum.

Labeling notes

Cosmetic products have their own labeling rules, and what is required depends on your product and your market. A tube is small, so some details may go on a box or an outer label. You supply all label text, such as ingredients, net contents, and warnings, and the layout. We print the text you send. We do not write or check label text or claims. You are responsible for making sure your labels meet the rules for your product.

Orders from 50 units

Orders start at 50 units, which suits a new brand, a test batch, or a new shade. Larger orders cost less per label, and they can be planned in several sizes and designs. Share your expected yearly volume during the free consultation and we plan around it. Labels arrive ready to apply.

Artwork and dieline

We send a free dieline that shows the label size, the shape, and the safe area, so you can see where your artwork goes and where text should stay clear. Supply artwork as a vector AI or PDF file with fonts outlined and images at 300 DPI in CMYK. If you have no artwork yet, free design support and a free consultation are included, and our team can help lay out the logo and the text from your brand colors. You review and approve the artwork before production starts.

How to order custom tube labels

1. Choose your tube type, label size, and material.
2. Order a $39 sample kit if you want to feel the stocks and test the fit first. The $39 is credited toward your order total.
3. Send your quantity, starting at 50 units.
4. Receive your free dieline and add your artwork, or ask for help.
5. Review and approve the artwork.
6. Production takes 6 to 8 business days after artwork approval, and your order ships free to one U.S. address.

The final price depends on label size, shape, material, quantity, printing, and finishing.

What comes with every order

• Free shipping to one U.S. address
• Free thank-you cards equal to the units ordered
• Free design support, free dieline, and free consultation
• Orders start at 50 units
• Eco-friendly materials sourced from certified suppliers