Reverse Tuck End Box

Custom Reverse Tuck End Boxes Wholesale for Skincare and Cosmetic Products

What a reverse tuck end box is

A reverse tuck end box, or RTE box, is a folding carton whose two lids open from opposite sides. The top flap tucks into the front, and the bottom flap tucks into the back. This is the difference from a straight tuck box, where both flaps open on the same side. Reverse tuck boxes are popular for skincare and cosmetics because the front panel stays smooth and uncut, which suits a large logo. A reverse tuck end carton also closes with good grip, so the lids stay down. Brands use a reverse tuck folding carton for serums, creams, perfumes, lotions, and small sets. Custom RTE packaging is a good choice when you want a clean front and a secure close.

Sizes and how to measure

Box size is written as length x width x height, measured inside. Measure your product at its widest points, and add a small gap so it slides in easily. The reverse tuck style has a tuck depth on both lids, so the box needs a little extra height. For a bottle, measure the height with the cap on. Tell us your product and we suggest an inside size.

Example sizes (approximate and for reference only; we confirm the exact size before you order):

• Serum bottle: about 4.5 in x 1.5 in x 1.5 in
• Cream jar: about 3 in x 3 in x 3 in
• Lotion bottle: about 6 in x 2 in x 2 in
• Perfume bottle: about 4 in x 2.5 in x 1.5 in

Paperboard, finishes, and options

Folding cartons are made from paperboard, a smooth board that is printed flat, cut, scored, and folded. Thicker board feels firmer and protects heavier products, and thinner board costs less. Boxes arrive flat and ready to assemble, so they take little space to store. Finishes include matte or gloss lamination, soft touch, foil, embossing, and spot gloss. A firm board holds the shape of the lids and gives a crisp edge. A sample kit lets you feel the board and test the fit.

Printing and finishing

Printing can be full color on the outside, with a one color or full color print inside. Keep key text and logos inside the safe area on the dieline, away from folds and glue flaps. We set up the folds and the cut lines on the free dieline, and you approve it before production. Place the logo on the front, since the reverse tuck leaves it uncut and easy to read.

Reverse tuck end boxes for skincare

Reverse tuck end boxes for skincare give a serum or a cream a neat, branded finish. A matte coating with a foil logo is a popular combination. Because the front is flat and uncut, a large brand mark and a clear product name sit well. Brands that sell a range often use the same box in several sizes, with a color code for each product. Tell us your range, and we plan the sizes together.

How it opens and what to know

The opening direction is the main difference from the straight tuck style. On a reverse tuck box, you open the top from the back and the bottom from the front, which hides the tuck line on the front panel. If your product is heavy, ask for a firmer board or a lock bottom style, which holds more weight. A sample kit helps you test the close with your real product.

Labeling notes

Product boxes often carry text such as ingredients, net contents, directions, and warnings, and what is required depends on your product and your market. You supply all text and the layout, and we print what you send. We do not write or check text or claims, and you are responsible for making sure your boxes meet the rules for your product.

Orders from 50 units

Orders start at 50 units, which suits a new brand, a test batch, or a small giveaway. Larger orders cost less per box, and they can be planned in several sizes and designs. Share your expected yearly volume during the free consultation and we plan around it.

Artwork and dieline

We send a free dieline that shows the box size, the shape, the cut line, and the safe area, so you can see where your artwork goes and where text should stay clear. Supply artwork as a vector AI or PDF file with fonts outlined and images at 300 DPI in CMYK. If you have no artwork yet, free design support and a free consultation are included, and our team can help lay out the logo and the text from your brand colors. You review and approve the artwork before production starts.

How to order custom reverse tuck end boxes

1. Choose your box size, shape, and material.
2. Order a $39 sample kit if you want to feel the stocks and test the fit first. The $39 is credited toward your order total.
3. Send your quantity, starting at 50 units.
4. Receive your free dieline and add your artwork, or ask for help.
5. Review and approve the artwork.
6. Production takes 6 to 8 business days after artwork approval, and your order ships free to one U.S. address.

The final price depends on box style, dimensions, board thickness, quantity, printing, and finishing.

What comes with every order

• Free shipping to one U.S. address
• Free thank-you cards equal to the units ordered
• Free design support, free dieline, and free consultation
• Orders start at 50 units
• Eco-friendly materials sourced from certified suppliers