Straight Tuck End Box

Custom Straight Tuck End Boxes Wholesale for Cosmetics, Skincare, and Small Products

What a straight tuck end box is

A straight tuck end box, often called an STE box, is a folding carton with two lids that open on the same side of the box. The top and bottom flaps tuck into the front panel, which gives a clean, flat look from the front. It is the most common tuck style, which is why many brands start here. Straight tuck boxes and tuck top boxes are the same style under two names. Cosmetic tuck end boxes hold lipsticks, serums, creams, masks, and sample sets. The box is loaded from the top or the bottom, and the lids close with a simple tuck, so it is quick to pack by hand. For a style where the lids open from opposite sides, see the reverse tuck style.

Sizes and how to measure

Box size is written as length x width x height, measured inside. To choose a size, measure your product at its widest points, then add a small gap so it slides in without force. For a bottle or a tube, measure the height with the cap on. Folding carton tuck end boxes work best when the product is not much heavier than a few ounces. Tell us your product and we suggest an inside size.

Example sizes (approximate and for reference only; we confirm the exact size before you order):

• Lip product: about 4 in x 1 in x 1 in
• Serum bottle: about 4.5 in x 1.5 in x 1.5 in
• Cream jar: about 3 in x 3 in x 3 in
• Tube: about 6 in x 1.5 in x 1.5 in

Paperboard, finishes, and options

Folding cartons are made from paperboard, a smooth board that is printed flat, cut, scored, and folded. Thicker board feels firmer and protects heavier products, and thinner board costs less. Boxes arrive flat and ready to assemble, so they take little space to store. Finishes include matte or gloss lamination, soft touch, foil, embossing, and spot gloss. Custom tuck end boxes can use a firm board for a heavier jar or a lighter board for a tube. A sample kit lets you feel the board and test the fit.

Printing and finishing

Printing can be full color on the outside, with a one color or full color print inside. Keep key text and logos inside the safe area on the dieline, away from folds and glue flaps. We set up the folds and the cut lines on the free dieline, and you approve it before production. Because the front panel is flat and uncut, it is a good place for a large logo and a product name.

Straight tuck for beauty and skincare

Cosmetic tuck end boxes are a low cost way to give a product a finished, branded look. A matte soft touch coating feels smooth in the hand, and foil on the logo catches the eye on a shelf. Many brands use one box style across their range and change only the color and the product name. That keeps costs down and makes the range look like a family. Tell us the products you sell, and we plan the sizes.

Choosing between straight tuck and reverse tuck

On a straight tuck box, both lids open on the same side, so the box is easy to fill from one direction. On a reverse tuck box, the lids open on opposite sides, which gives a tighter close and a different look on the shelf. If you pack by hand and want a simple opening, choose straight tuck. If you want the lid edges hidden on the front, ask about the reverse style.

Labeling notes

Product boxes often carry text such as ingredients, net contents, directions, and warnings, and what is required depends on your product and your market. You supply all text and the layout, and we print what you send. We do not write or check text or claims, and you are responsible for making sure your boxes meet the rules for your product.

Orders from 50 units

Orders start at 50 units, which suits a new brand, a test batch, or a small giveaway. Larger orders cost less per box, and they can be planned in several sizes and designs. Share your expected yearly volume during the free consultation and we plan around it.

Artwork and dieline

We send a free dieline that shows the box size, the shape, the cut line, and the safe area, so you can see where your artwork goes and where text should stay clear. Supply artwork as a vector AI or PDF file with fonts outlined and images at 300 DPI in CMYK. If you have no artwork yet, free design support and a free consultation are included, and our team can help lay out the logo and the text from your brand colors. You review and approve the artwork before production starts.

How to order custom straight tuck end boxes

1. Choose your box size, shape, and material.
2. Order a $39 sample kit if you want to feel the stocks and test the fit first. The $39 is credited toward your order total.
3. Send your quantity, starting at 50 units.
4. Receive your free dieline and add your artwork, or ask for help.
5. Review and approve the artwork.
6. Production takes 6 to 8 business days after artwork approval, and your order ships free to one U.S. address.

The final price depends on box style, dimensions, board thickness, quantity, printing, and finishing.

What comes with every order

• Free shipping to one U.S. address
• Free thank-you cards equal to the units ordered
• Free design support, free dieline, and free consultation
• Orders start at 50 units
• Eco-friendly materials sourced from certified suppliers