Round Stickers

As McClintock wrote in the Before & After Magazine to explain his discovery:

“What I find remarkable is that this text has been the industry’s standard dummy text ever since some printer in the 1500s took a galley of type and scrambled it to make a type specimen book; it has survived not only four centuries of letter-by-letter resetting but even the leap into electronic typesetting, essentially unchanged except for an occasional ‘ing’ or ‘y’ thrown in. It's ironic that when the then-understood Latin was scrambled, it became as incomprehensible as Greek; the phrase ‘it’s Greek to me’ and ‘greeking’ have common semantic roots!” (The editors published his letter in a correction headlined “Lorem Oopsum”).

Since then, McClintock has corrected his own claim by tracking down a 1914 Loeb Classical Library Edition translation of De Finibus by H. Rackham. The 1914 Loeb Classical Library Edition ran out of room on page 36 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with “do-”, while another begins with the now ubiquitous “lorem ipsum”.